Black Friday is the most anticipated day of the year for consumers who want to get all those products they have always wanted at very affordable prices. A day that originated in the United States, dedicated to unmissable discounts and offers, and which is therefore to be marked in multiple shades of red on our calendars. Also for Black Friday 2025, the Ariete website is tinged with a seductive black, for a complete catalog of household and personal care appliances - but not only! - where the keyword is savings.

Black Friday 2025: when it is and how long it lasts

Black Friday is the informal name used in the United States to refer to the Friday after Thanksgiving Day, one of the most heartfelt holidays for the population across the pond. As per tradition, Thanksgiving Day in the Stars and Stripes is celebrated on the fourth Thursday of November: this means that Black Friday 2025 will fall on Friday, November 28. It is a fundamental day for all consumers, considering that it marks the official start of Christmas shopping. And the consequent hunt for discounts between physical and online shelves.

Ariete knows this well, and that's why on the Ariete shop you can find many products on sale, for unmissable opportunities in view of shopping for the end-of-year holidays and for the inevitable Christmas gifts for friends and relatives. Today, Black Friday is in fact increasingly associated with the period of discounts and offers that occurs every year between the end of November and the beginning of December. While it is true that Black Friday was born to indicate a single day in which commercial businesses start a real "warehouse clearing" event, on the other hand it is gradually also extending to recently released items, and for a period dedicated to spending that can even last more than a week. In the same way, it also includes Cyber Monday, the Monday immediately following and more focused on hi-tech products.

Black Friday: origins and meaning of the "Black Friday"

The roots of Black Friday are shrouded in mystery, but the two most accredited theories are:

• The street origin: In the 1930s, the Philadelphia police used the term "Black Friday" to describe the chaotic traffic and traffic jams caused by the shopping spree the day after Thanksgiving. A real logistical nightmare!
• The accounting origin: The expression refers to the merchants' accounting ledgers, where losses were marked in red and earnings in black. Black Friday, with its discounts, marked the transition from "red" to "black" (profit), kicking off the most profitable period of the year.

Whatever the true origin, the result is the same: a day of unmissable discounts that has conquered the world, including Italy.

Black Friday, Cyber Monday and Black Week: The Evolution of Shopping

With the advent of eCommerce, tradition has evolved. Black Friday is no longer just an event related to physical stores, but a shopping party that extends to all online shops.

Cyber Monday was born in 2005 and is the Monday after Black Friday, dedicated specifically to discounts on electronic products. Along with Black Friday, offers often don't just last for one day. To maximize sales, many brands extend the sales for a whole week, creating the famous Black Week.

This extension of the discount period offers consumers more time to shop and take advantage of a wide range of offers.

How to tackle Black Friday 2025

Black Friday 2025 promises to be an opportunity full of opportunities. To avoid being overwhelmed, the watchword is planning.

• Prepare your wish list. Don't give in to the frenzy. Decide in advance what you really need and add the products to your cart on the Ariete website. In this way, you will go for a sure shot and won't waste precious time.
• Subscribe to the newsletter and create an account. To be among the first to know about Ariete's offers, subscribe to the newsletter. Enter your personal and shipping data in advance to speed up the purchase and avoid the risk of products running out.
• Have a plan B. It is possible that a product will sell out. Having more alternatives in mind will prevent disappointment. Share your plans with friends and family to have more chances of getting your hands on the best Ariete offers!

With these simple tips, you will be ready to tackle Black Friday and make smart and convenient purchases.